Fiverr Cuts 250 Jobs in Shift to AI-First Strategy, Stock Dips 4%
Fiverr International, the freelance services marketplace, is slashing 250 jobs as part of a restructuring aimed at becoming an "AI-first" company. CEO Micha Kaufman framed the MOVE as a return to startup mentality—leaner, faster, and more agile. The stock fell 4% on the announcement, reflecting investor skepticism about the pivot.
The company is already deploying AI across customer support, fraud detection, and marketing. Operational savings will fund new AI talent acquisition and training programs. Kaufman emphasized efficiency gains and market alignment, but the workforce reduction underscores the disruptive transition.